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Title:
A work of art is a corner of nature seen through a temperament
Object name(s):
Poster
Brief description:
Poster for IBM featuring the word ART with letters superimposed on top of each other as outline letters, the triangle in the centre of the A is made up of red, blue, yellow and green shapes formed from the overlapping lines.
Collection:
Victoria and Albert Museum
Associated concept:
Prints
Associated concept:
Advertising
Associated concept:
Posters
Content - concept:
lettering
Credit line:
Given by Alan Fletcher
Dimension:
Height
Dimension measurement unit:
cm
Dimension value:
84
Dimension:
Width
Dimension measurement unit:
cm
Dimension value:
59.5
Inscription content:
ART
Inscription interpretation:
The image
Inscription content:
"A work of art / is a corner of nature / seen through a temperament" / Émile Zola
Inscription interpretation:
Bottom, centred, at a slant
Inscription content:
TO REPLACE THIS POSTER YOU WILL SOON BE ABLE TO CHOOSE FROM THE TOUR PASCAL COLLECTION. THE ART COMMITTEE.
Inscription interpretation:
Bottom centre
Inscription content:
IBM
Inscription interpretation:
Logo bottom right corner
Inscription content:
DESIGN PENTAGRAM PRINT G + B ENGLAND
Inscription interpretation:
In yellow, vertically, top right corner
Material:
ink
Material:
paper
Object history note:
Part of a gift from Alan Fletcher of his archive to represent his design output from the 1970s to the present day.
Object history note:
For more on Alan Fletcher's work see Myerson, Jeremy. Beware wet paint: designs by Alan Fletcher. London: Phaidon Press Ltd., 1996.
Object name:
Poster
Object number:
E.400-2003
Object production date:
1971-1991
Date - association:
made
Date - earliest / single:
1971-01-01
Date - latest:
1991-12-31
Object production organisation:
Pentagram Design Ltd.
Organisation's association:
designers
Object production organisation:
CTD Printers Ltd.
Organisation's association:
printers
Object production organisation:
Zaehnsdorf and Croft
Organisation's association:
manufacturers
Object production place:
London
Place association:
made
Physical description:
Poster for IBM featuring the word ART with letters superimposed on top of each other as outline letters, the triangle in the centre of the A is made up of red, blue, yellow and green shapes formed from the overlapping lines.
Responsible department/section:
PDP
Technique:
screen printing
Technique:
Screenprint on paper
Text reason:
Collections online record

Persistent shareable link for this record: https://museumdata.uk/objects/0ecef114-95cf-3fc4-a303-0b90fe2f15c3

Use licence for this record: CC BY-NC

Attribution for this record: https://museumdata.uk/objects/0ecef114-95cf-3fc4-a303-0b90fe2f15c3, Victoria and Albert Museum, CC BY-NC

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