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Title:
Valentine
Object name(s):
Typewriter
Brief description:
Typewriter: the typewriter has a red plastic casing and a standard QWERTY keyboard with keys made of black plastic with white lettering. Front strike metal arms and typeface with fabric typing ribbon with both red and black ink. Orange plastic ribbon spool holders, black rubber roller and silver metal return arm and paper guide. Four black rubber feet on bottom, red plastic swing handle at back of typewriter. Raised lettering in plastic along front: 'valentine' and along back right edge: 'olivetti'. Raised lettering at back of typewriter: 'made in Barcelona, Spain'. Case: the casing is made of red slightly textured plastic. It is rectangular in shape with rounded edges and an opening at one end. The typewriter slips into the case and locks into place by way of two black rubber tabs on either side of the opening.
Collection:
Victoria and Albert Museum
Associated concept:
Metalwork
Associated concept:
Product design
Associated concept:
Interiors
Associated concept:
Household objects
Associated concept:
Shekou
Associated concept:
Values of Design
Associated concept:
Design Society
Current reproduction location:
https://framemark.vam.ac.uk/collections/2006AW3414/full/!100,100/0/default.jpg
Location type:
Thumbnail
Dimension:
Height
Dimension measurement unit:
mm
Dimension value:
117
Dimension:
Width
Dimension measurement unit:
mm
Dimension value:
343
Dimension:
Length
Dimension measurement unit:
mm
Dimension value:
352
Inscription content:
valentine
Inscription interpretation:
In raised, lower case lettering across the front above the keyboard.
Inscription content:
olivetti alongside the olivetti logo.
Inscription interpretation:
In raised, lowercase lettering in the right hand corner of the back plate.
Inscription content:
made in Barcelona Spain
Inscription interpretation:
Raised leterring on the back of the typewriter.
Material:
metal
Material:
plastic
Object name:
Typewriter
Object number:
M.24:1,2-1993
Object production date:
1969
Date - association:
designed
Date - earliest / single:
1969-01-01
Date - latest:
1969-12-31
Object production organisation:
Olivetti & Co. S.p.A
Organisation's association:
manufacturer
Object production person:
Sottsass, Ettore
Person's association:
designer
Object production person:
King, Perry
Person's association:
designer
Object production place:
Barcelona
Place association:
made
Physical description:
Typewriter: the typewriter has a red plastic casing and a standard QWERTY keyboard with keys made of black plastic with white lettering. Front strike metal arms and typeface with fabric typing ribbon with both red and black ink. Orange plastic ribbon spool holders, black rubber roller and silver metal return arm and paper guide. Four black rubber feet on bottom, red plastic swing handle at back of typewriter. Raised lettering in plastic along front: 'valentine' and along back right edge: 'olivetti'. Raised lettering at back of typewriter: 'made in Barcelona, Spain'. Case: the casing is made of red slightly textured plastic. It is rectangular in shape with rounded edges and an opening at one end. The typewriter slips into the case and locks into place by way of two black rubber tabs on either side of the opening.
Reproduction number:
2006AW3414
Reproduction number:
2007BR3157
Reproduction number:
2007BR3158
Reproduction number:
2007BR3159
Reproduction number:
2008BT4185
Reproduction number:
2008BT4186
Responsible department/section:
MET
Technique:
stamping
Technique:
reaction injection moulding
Technique:
Metal and ABS plastic
Text reason:
Collections online record
Text:
The Valentine, created for the Italian brand Olivetti, was designed in collaboration with the British designer, Perry King and entered production in 1969. It was not a commercial success. The Valentine was technically mediocre, expensive and failed to sell to a mass audience, yet still became a design classic. Valentines can be found in the permanent collections of London's Design Museum and New York's, Museum of Modern Art as well as the V&A. The product's critical success was unhindered by its functional limitations because its design focused on its emotional connection to users as it did on its practical ease of use.
Text reason:
Summary description

Persistent shareable link for this record: https://museumdata.uk/objects/c911f77d-1268-35fa-91be-c611d03e750e

Use licence for this record: CC BY-NC

Attribution for this record: https://museumdata.uk/objects/c911f77d-1268-35fa-91be-c611d03e750e, Victoria and Albert Museum, CC BY-NC

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